Outline the benefits and issues of marketing with online videos.

Expert Solution

The main advantages of video marketing are as below:-

With the help of video marketing, the conversion rate of the customer can be increased up to 80%. By having video marketing, the behavior or attitude of the customer can be changed positively.

Videos can be used quite effectively in the email marketing campaigns. By having a video, the changes of clicking and seeing the ad increases by 200-300%.

With the help of video, the pages of the company can be shown among the first few results as search engines give preferences to the videos.

With the help of video, trust and credibility can be improved significantly.

Almost 92% of the customer share videos others thus by having video, the changes of sharing and referring increases.

The main disadvantages of video marketing are as below:-

If someone has already seen the video there is a greater chance that the video will not be seen by the viewer again.

The results can be wrong if the videos are posted and telecasted at the wrong time slots.

Most of the brands do not show the negative aspects of the brand but it is quite difficult to control

Making a video, preparing, shooting and editing is a time consuming and costly affair.

A lot of technicalities are involved in showing the videos on different platforms.

The slow speed of the internet can be proved fatal as customers do not want to wait.

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