Question

Discovering Product Assortments Online:

Most companies manufacture a wide range of products that they then offer to consumers. How companies that offer multiple products and product lines manage those offerings is of extreme importance to the overall success of the company.

Proctor & Gamble [http://www.pg.com]

Kraft Foods [http://www.kraft.com/]

Gillette.com [http://www.gillette.com/]

General Motors [http://www.gm.com]

General Mills [http://www.generalmills.com]

Using the Internet, visit one of the corporate sites listed above. Browse through the site and find where they discuss their product offerings (usually under the brands heading). How have they defined their product mix? How many different product lines do they offer? Discuss both the breadth and depth of the product mix. Pick three of their products and tell which type of product they are (convenience, shopping, or specialty) and why the company produces that type of product.

Answer 1

This analysis is on Krafts Foods.

They had defined their product mix as follow:

1. Baking & Desserts

2.Drinks

3. Packaged Meals &Helpers

4. Cheese and Dairy

5. Meat & Meat Alternatives

6. Snacks

7. Sauces and Condiments

They are offering 7 different product lines which are metioned above.

Krafts Food deals with in packaged beverages and food items for consumaer usage. Its had diversified the product portfolio in order to deal with the market competitions as their major competitors are Amul, PepsiCo , Nestle Ltd and many more.

Their 3 products are as follow:

1. Velveeta under Sauces and Condiments category : It is the most popular product in consumers , Because of its creamy textutre , its a common ingredient in cheese dips , cheese soups nad grilled cheese. It's easliy available in super markets and can be shop online.

2. Philadelphia under Cheese and Dairy is also a popular product from Krafts as it's commonly used in cheesecakes and and crab recipes as its a cream based cheese created from milk and cream which is easily available in any super market.

3. Lunchables under Meat & Meat Alternatives is also the most popular product by Krafts - as its called a time-saver which is a packaged lunch dishes.They are 26 meal combinations like small hot dogs , nuggets and nachos provided with cheese available in market so go and grab them all,