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In: Operations Management

The Highland Company is planning orders for its winter catalog. One order is to be placed...

The Highland Company is planning orders for its winter catalog. One order is to be placed at the beginning of the season through calling the manufacturer. The demand forecast for one of its jackets is normal, with a mean of 5,000 and standard deviation of 2,000. Each jacket has a sale price of $122, and any unsold jackets at the end of the season will be discounted and sold through the outlet store for $35. The manufacturer offer to sell each jacket for $60 if the order is for less than 6000 jackets and $55 if the order is more than 6000 brakes. Decide through Estimation how many jackets should Highland Company order? What is the overstocking/understocking?

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