In: Operations Management
Q2
2a) List and explain the characteristics of a monopoly market with relevant examples.
2b) With relevant examples, explain the THREE(3) types of price discrimination and the conditions for price discrimination.
(Atleast 2-3 pages long)
a) Characteristics of a monopoly market are-
1. Single seller
In a monopoly market there is only a single seller and thus there
is no competition of it in the market. It is not a perfect market
structure as there is only a single seller in it.
Single seller means that if the prices of goods are set high by the
seller than the customers have to buy it as they have no option
rather than to purchase from him.
Customers has no choice in these type of market.
EXAMPLE- If we take Microsoft as an example of the monopoly market. In this Microsoft has no other competitor as he is the single seller. Customers buy Microsoft Office as it is unique good and also they have no other option.
2) Unique goods
In monopoly market unique goods are made which is the main reasons
why it has no close substitutes in it.
As everyone cannot make that unique good so they have full
advantage to charge higher prices because of no competition. It has
the freedom to alter the prices of various good and service sold by
them.
EXAMPLE- As Microsoft is producing unique goods so it has no competitor. Microsoft uses its own unique and specialized ideas in creating their products.
3) High barriers for entry
There are many barriers for entering into the monopoly market. A
limit on different new industries is set which makes it even more
hard to enter in this kind of market.
EXAMPLE- Google is also an example of Monopoly Market.
Google has a very large market capitalization and its almost
impossible to enter in this type of market.
4) Price discrimination
In the monopoly market firm can alter the prices as per their
choice. Their is no restriction in it and the customer have to buy
it. No competitors leads to this kind of situation in monopoly
market.
EXAMPLE- Patents has the legal monopoly to a company. This is usually for a short span of the time and during this period the company can charge price according to their wish.
b) Three types of price discrimination are-
First degree price discrimination
In this type of price discrimination the customers are charged the
maximum amount which they are ready to pay for the products and the
services. In this the prices can vary depending on the customer, if
the customer is willing to pay high then he will be charged high.
There is no fixed charge in it.
EXAMPLE- In the case of sale of second-hand cars, prices are charged based upon the customer income, age, budget etc.
Second degree price discrimination
In this type of price discrimination the customers are charged upon
the preferences of different groups.
Customer is charged on basis of how he valued products or
services.
EXAMPLE- In case of bulk purchase customer is charged more and in case of less quantity to be purchased customer is charged at a high price.
Third degree price discrimination
In this type of price discrimination the customers are charged on
the basis of their demographic traits.
EXAMPLE- This type of price discrimination is often seen in software packages. Student software package is different and professional software package is different.
Conditions for price discrimination are-
1) There should be market power with firm
2) Seller must be capable in dividing market into a minimum of two sub-markets
3) Firms should be capable to prevent arbitration