Question

In: Economics

what type of innovation strategy is Toshiba pursuing?

what type of innovation strategy is Toshiba pursuing?

Solutions

Expert Solution

Toshiba Corporation core competencies concentrate on its strategy to be a leader in innovation in the high tech industry. To pursue this strategy it is focusing on electronics as its top priority. By devising technologies which will be beneficial the future, Toshiba continues to develop designs in electrical technologies which helps the company to occupy a leading position in the market. The priority on high tech industry and innovations assisted Toshiba to attain a considerable success in the market and its development in business. Moreover Toshiba enables research and development, both internally as well as externally; and focuses on innovations to outpace its rivals in the field of high technologies and take the lead in the industry. The company also extended its strategy of innovation to focus on the development of technology for environmentally friendly. Through greener technologies, products, and processes, Toshiba reduces resource consumption and technological wastes


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