In: Finance
Suppose you have been assigned to analyze the consumer paper products industry in the US. From a top-down perspective, how would you proceed and what factors would you consider in analyzing the prices of shares in the firms in the industry?
Analysis of consumer paper product industry in US-
First of all , what are the key challenges facing the industry? Who is the consumer and what they want?Where are the opportunities, what are the risks and what lies ahead?
Paper industry comprises that operate by producing, manufacturing and supplying of paper and paper based products. The range of be paper utilisation in creation of recyclable and reusable products bis very wide.
Consumer paper product market includes household disposable paper products such as facial tissue, paper towel, toilet tissue, cups& plates and paper napkins. Household paper products are used for maintaining proper hygiene and cleanliness. Health concerns regarding infectious diseases and allergy has been a major factor in the growth of household paper products market.
Over the last five years, the market has shown na momentou growth since demand for paper products has increased mainly due to the raising concerns fro hygiene and cleanliness. In addition, ther is a steady demand for household paper products such as diapers and feminine products.
US holds significant market share and is expected to grow, due to improved standard of living and awareness for hugiy and cleanliness. In terms of market share , Europe and Asia-Pacific are other regions that follow US.
Developing nations hold greater potential for growth due to rising population there by fuelling the product demand.
Due to epidemic, focus increased on industry. The demand for household product continues to increase with the increasing customer awareness in context to hygiene and spread of infectious diseases. Increased focus on cleanliness of sanitary, safe food storage and disposal of garbage are some of major driving factors in the market for paper products. In addition, complete ban on plastic use, increased interest among health conscious people provides an opportunity for the use of household paper products.
Some of key players in the market are P&G, Georgia-Pacific, Kimberly Clark products
This analytical report says ,this market depends on market segments, major geographies and current market trends.
This report provides comprehensive analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
-Market structure
-Market projections for upcoming years