Question

Perception
We perceive the world through out five senses. Marketers cannot fully control how we perceive the world, but they can adjust aspects of the environment in efforts to influence how we perceive the world.

Part A: Think of a specific clothing store. Analyze & describe the ambiance of the clothing store by focusing on its visual features, auditory features, olfactory features (scent), and tactile features (sense of touch).

Part B: Now think of a specific restaurant. This time, you'll be adding the sense of taste. Analyze & describe the ambiance of the restaurant.

Part C: Finally, look at the clips in the required resource folder. What are your reactions?

NOTE1: Please do not copy and paste this information into your answer. Please use "Part A", "Part B", and "Part C" headings to clearly distinguish the components of your answer.

Answer 1

Part A: Day before yesterday, after office, I visited the Zara store as their new clothing line was launched last week. The theme of this clothing line was florals and spring. I must say the vibrant colors and chic prints had made the appearance of the store quite pleasing. The white ambience of the Zara store showcasing vibrant colors, was pleasing to the eyes. Also the fabric material used for t-shirts and blouses, were velvety and silky to touch. Specialist staff was helping the consumers to get the best pick as per their taste and style. A citrus room freshener was oozing periodically from an automatic dispenser, making the spring feel more alive. The overall consumer experience at Zara store was quite relaxing and memorable.

Part B: After an awesome shopping at Zara, my friends and I went for dinner at Zafraan Restaurant. It is a multicuisine restaurant having a Mughal look and feel. The ambience was quite like a palace with throne like seating, cushions and big showcase structures. The menu also kept up with the theme of royalty. We ordered a 3-course dinner and I must say, the taste of every dish was fantastic. Every dish was uniquely presented and was very appealing. A soothing instrumental music was being played in the background. The overall dining experience at Zafraan was very memorable.