Question

Information technology is at the centre of the information revolution. However, the role and impact of
information technology in business can be complex and confusing.
Using practical examples from any one of the organisations selected in the question above, critically evaluate the
usage and benefits of technological systems throughout the value chain to enhance operational excellence and
competitive advantage of the business. For 30 marks

Answer 1

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EXPLANATION:

Technological advancement has also shown companies worldwide the value of IT. IT's the organization's base now. The cumulative success or loss of the IT value remains. To explain this, I take an illustration of a factory that manufactures automated goods such as PLC, drives, HMIs etc. Information technology makes it possible for an company to store information , manage its programs, manage its supply chain, storage network etc.

They are incomplete without information systems. IT supports the exchange of knowledge, information , communication, design and control. The IT systems permit the storage and measurement of large quantities of data, as needed. In fact, access from remote and remote areas to knowledge is possible. Development tracking, planning, progress control, inventory management, refilling systems are the advantages of the enterprise.

CONSIDERING AMAZON AS EXAMPLE:

Throughout Amazon's business model and success IT played an significant part. The firm has become one of the industry leaders for its new sales model led by Amazon. The company has used IT technology such as internet and digital marketing very strategically to meet and comprise consumers at different geographical locations with goods according to their demands.The company's online retail model has expanded consumer scope and digital marketing tools such as ad text marketing have helped drive traffic to its website. The organization has developed strong revenue generating digital business model and a broad base of loyal customers through the testing and learning from its experience. It can therefore be noticed that IT mainly affected Amazon's position as market leader.

For the purposes of research and data collection on its customers and their behaviors, Amazon has used IT. In order to understand the market and prepare business strategies and develop organizational capacity, the company analyzed the results of both sources.In using IT-based CRM systems the business has also built up strong customer relationship management ability. In future, Amazon will also be able to leverage those resources to excel in cloud computing as it has already an internet-based business model. The business may further reduce its infrastructure costs and benefit the customers as a price by moving to cloud computing.

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