Question

Identify two real world examples of how an organization has used BI ( of any form) to drive success. (2-4 sentences or bullet points)

Answer 1

Companies are now using modern technology and business intelligence to increase their sales and customer base. Business intelligence can be said as the usage of data that are available world wide and are accessible and turn them into some insights for the business for proper working and decision making. There are many companies that adopt business intelligence such as, coca-cola, amazon, Starbucks, american express, SKF etc.  

SKF - SKF is a company which manufactures and supplies bearings, seals, mechatronics and lubrication system globally and through BI they gained success in their working through,

• Centralising their data into a single system :- They had broad geographical area to cover and were not able to centralise all the data from each corner for this they needed a data vault or a data warehouse. This intelligence helped them to organise their data centrally
• Plan future activities effectively :- if they are properly organised future actions can be prepared also.

Starbucks :- It is a seattle based coffee chain market which is operating on a world wide range.

• They use business intelligence as a loyalty card programme which is meant to individualize the purchase of people. By this the company knows the preference of each customer and also sent information about the offers and changes accordingly
• It helps to maintain customers and also increase sales volume.

Amazon :- Amazon is the world wide online retail shop which also enjoys the benefits of business intelligence

• Like Starbucks, Amazon also collects the individual information so that they can keep the customers updated and notified this increases the sales and customer loyalty.
• Other than this they also use BI for making decisions related to logistics. They can identify the shipping routes and the warehousing facilities through the BI softwares.