Question

Describe if there is a relationship between the variables Product Quality, Competitive Price, Accessibility, and Advertising Capability towards Customer Satisfaction, use these data

		Customer Satisfaction
Customer Satisfaction	Pearson Correlation	1
	Sig. (2-tailed)
	N	100
Product Quality	Pearson Correlation	.486**
	Sig. (2-tailed)	.000
	N	100
Competitive Price	Pearson Correlation	.113
	Sig. (2-tailed)	.265
	N	100
Accessibility	Pearson Correlation	.305**
	Sig. (2-tailed)	.002
	N	100
**. Correlation is significant at the 0.01 level (2-tailed).

2. State also the hypothesis

3. which has the highest relationship toward Customer Relationship? Which has the lowest relationship? Briefly Explain

Answer 1

Here are answers to the question. Please let me know in case you've doubts.

1.

Between Product quality and Customer satisfaction , yes there' a positive correlation of medium strenth which is statistically significant.

Between Product quality and Customer satisfaction , yes there' a positive correlation of medium strenth which is NOT statistically significant.

Between Accessibility and Customer satisfaction , yes there' a positive correlation of weak strength which is statistically significant.

2. The hypotheses are set up for each of the correlations between 2 variables in the following way:   

i.

null hypothesis, Ho: Phi1 = 0
alternate hypothesis, Ha: Phi1!= 0,
where Phi1 is the correlation coefficient between Customer satisfaction and Product Quanitity

ii.

null hypothesis, Ho: Phi2 = 0
alternate hypothesis, Ha: Phi2!= 0,
where Phi2 is the correlation coefficient between Customer satisfaction and Competetive prices

iii.

null hypothesis, Ho: Phi3 = 0
alternate hypothesis, Ha: Phi3!= 0,
where Phi3 is the correlation coefficient between Customer satisfaction and Accessibility

3.

The highest relationship towards Customer satisfaction is "Product Quality" because they have got the highest correlation score of .486 between them, which is statistically significant.

The lowest relationship towards Customer satisfaction is "Competitive Price" because they have it has an statistically insignificant score, hence the correlation between them is 0