Question

The organizational market and the consumer market are not the same. You have to work them differently.

1. How does the organizational market differ from the market of consumers?

any references of examples would help too!

Answer 1

Answer : There is a huge difference between organizational market vs consumer market such as :

• In organizational market there are few consumer such as businessman , geographically concentrated where as in consumer market there are many customers as well as geographically dispersed.
• In organisational market higher amount of investment is required where as in Consumer market lesser amount of investment required.
• In organisational market, marketer used higher skills to attract business person to purchase the product where as in consumer market , simple promotion strategies has been adopted.
• In organisation market there is longer decision cycle where as in consumer market there is a shorter decision cycle has been used.
• In organisational marketing, marketer used personal selling and advertise there product in industrial journal where as in consumer market more reliance on mass marketing such as advertising on hoarding or media or newspaper. Audio and Visual means have been adopted.
• In organisational market, more rigid and complicated product has been sold where as in consumer market less rigid and daily usage product of an individuals has been sold in the market place.
• Examples of an organisational market are wholesaling, Business travel, Business banking , Commercial property etc where as Examples of an Consumer market are Retailing , Family tourism, Personal Banking etc.