Question

According to Michael Porter, an organization trying to pursue more than one competitive strategy will end up stuck in the middle, explain?

Answer 1

According to Michael porter, a firm has to adopt only one of his three strategies which could be either low-cost, differentiation or focus.These generic strategies focuses on competitive advantage of a company over its peers.

Michael porter has advocated that a firm should choose only one of his three strategies or else, the firm will find itself struck in the middle scenario. He has advocated that if a firm is focusing on one strategy, the firm should just focus on that strategy because if the form will try to gain from other strategy, there will be a shift in the focus and direction of the firm and that may lead to deviation from overall objective and core competitiveness of the firm. He has advocated that focusing on more than one strategy will lose the entire focus and hence direction of the future trajectory cannot be established.

he has stressed on the idea that the low cost strategy and the differentiation strategy are completely different strategy hence adopting one and then if trying to adopt The other, it will lead to contradiction in its goals so it should always be trying to focus on one strategy because both are mutually exclusive strategy and focus should be maintained on the exclusive strategy.

The focal objective of differentiation and low cost are completely in contradiction with each other so if a firm is adopting one strategy, It should be continuing with that one, It should not be switching aims, because switching of aims will lead to shift in focus, and the goals cannot be properly established and achieved.