Question

In: Operations Management

Create a list and rank the following products/services using intangibility. The list will rank tangible goods...

Create a list and rank the following products/services using intangibility. The list will rank tangible goods at the top and totally intangible services at the bottom. Briefly explain each category as well.

Products/Services

  • Blue Jeans
  • Car
  • Dental Examination
  • Meal at a Nice Restaurant
  • Golf Lessons
  • Haircut
  • Hotel Room
  • Houseplant
  • Ice Cream Cone
  • Jewelry
  • Laundry Detergent
  • "Lean Cuisine" Dinner
  • Running Shoes
  • TV Repair
  • Vacation Package

Solutions

Expert Solution

Answer 1) So I will be prioritizing these examples on the basis of tangibility and in tangibility characteristics in them:

1) Car: Totally tangible can be seen and touch

2) Jewellery: Totally tangible can be seen and touch

3) Running Shoes: Totally tangible can be seen and touch

4) House Plant: Totally tangible can be seen and touch

5) Blue Jeans: Totally tangible can be seen and touch

6) Ice Cream Cone: Totally tangible can be seen and touch

7) Hotel Room: Totally tangible can be seen and touch

8) Meal at a Nice Restaurant: Totally tangible can be seen, touch and eaten

9) Laundry Detergent: Totally tangible can be seen and touch

10) "Lean Cuisine" Dinner: Totally tangible can be seen and touch

11) Haircut: Slowly moving towards intangibility but can be can be seen and felt

12) TV Repair: Service is tangible can be seen and experience is intangible

13) Golf Lessons: Service is tangible but the benefits are intangible

14) Dental Examinations: Service is tangible need be there in physical but benefits are intangible

15) Vacation Package: Completely intangible service and can be felt only when travelling


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