Ali's interest was cricket. When he finished university, he wanted to work in a management job.

Ali's interest was cricket. When he finished university, he wanted to work in a management job. He wanted to do his research project on some aspect of general management and social sciences, preferably for a sports goods manufacturer but had no research idea. He asked five friends, all taking business education degrees, to help him brainstorm the problem. You are requested to use the following problem-solving techniques to generate and refine the research idea in this business scenario.

The technique of Brainstorming
The Delphi technique

Expert Solution

A. The technique of Brainstorming: By this technique Ali will sit with his friends taking business education degrees and gather all the ideas by the business education friends and his own and at the end will find out the best case scenarion among all the generated ideas during the brainstorming session. final idea or the decision to go with which research idea will be the one among the ideas that they discussed during the brainstorming session.

B.The Delphi technique: By this technique Ali will prepare the questionnaire about the research project, he will prepare the set of questions which he wanted to get clarity on the research project for a sports goods manufacturer and will get answer for each question in the perspective of business from his friends which are structured in nature and viable answers. at the end of the session based on the questionnarie Ali can decide the research idea or refine in the way he wanted to execute by knowing the nitty-gritty of each problem.

at the end brainstorming technique will give the collective thoughts and come up with one idea which need not to be structured and does not guarantee the best solution to the problem. where as Delphi technique will give an clarity to Ali to decide on which research idea based on his questions and solution is structured and executable manner.

jeff jeffy answered 2 years ago

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