Question

what is the business model for deep roots distillery?

Answer 1

The first reason is that Deep RootsDistillery is ran by a family business that began on Prince Edward Island (PEI) and that speakswell to people. The idea of emphasizing them being a family-run business makes people feelsome type of connection and as though you can trust the company. This especially will sit well with the fact they make gift sets and they are on an island destination it gives you a cozythought while vacationing. Consumers knowing it all started with a family growing fruit and expanding gives a sense of hard work equating to success, and people like that.Secondly, DRD promotes the local economy by using locally sourced ingredients and fruit.

DRD’s vision is to ‘utilize fresh local fruits, contribute to PEI’s agri-culinary tourism and add to the increased economic performance of the PEI organic food sector. Mike Beamish’s vision, his idea or vision is to have a successful business venture is to ensure a viable future for younger family reading members.Thoroughly Deep Roots Distillery, Mike Beamish values being a family-ran business for over 20 years. The business’ decision to become an organically grown orchard was important to them and environmentally smart. One challenge facing Deep Roots Distillery is capital and resources constraints explained in the introduction. Prince Edward Island (PEI) is approximately 15 KM or 9.3 miles. PEI is a tourist town mainly popular between the months of June to September withvisitors. The second challenge for the Beamish family was to create DRD into a viable business for their family and future. It is one big question DRD has is how to get Deep there.While Roots Distillery has many ideas for promoting and advertising their products, the lack of marketing will be a threat (and a weakness) to their success as a company. PEI is a small island but has over 7 distilleries and wineries, one distillery, Prince Edward Distillery received a repayable grand from Atlantic Canada Opportunities Agency to be able to open a second distillery in Nova Scotia. Another threat to DRD is that PEI is essentially a tourist town with a season from June to September. From the Deep Roots Distillery website shows that they are closed for the season however they do sell their spirits and liqueurs at a local market.DRD has four products currently, and the company expects to create more products in thefuture. These four products have been well received by the marketplace as well as developing a loyal DRD base

For example, one of their products, Maple Liqueur, has been quite popular and widely promoted by local chefs in PEI. The chefs have used this product in various meals and drinks. Since there has been repeat sales many customers have asked for a mail-order option when the tourist season is over. DRD is a young start-up company with beginner skills in the art of distillery. Over the past 20 years, PEI alcohol sector has grown, Prince Edward Distillery was founded in 2007 whileDRD was incorporated in 2013. This shows that Prince Edward Distillery and other older companies may have intermediate or advance skills in distillery that DRD does not have. In Deep Roots Distillery’s first year they lost $16, 822(CA).