Please read the case and answer the following question:
1. Why are big companies such as Siemens, GE, Nestle, and
P&G targeting the "bottom of the pyramid"?
Please review the concept of price escalation to answer the
following question:
2. In international marketing, price escalation can make a
company’s product less competitive. In particular, exporters need
to find ways to cope with price escalation. Suppose the U.S.
motorbike manufacturer Harley-Davidson plans to export its products
to the European market. Please...