Question

In: Operations Management

Which of the following is the best example of a blue ocean strategy — Apple’s entry...

Which of the following is the best example of a blue ocean strategy — Apple’s entry into MP3 players with its iPod
models or Dell’s entry into LCD TVs or Audi’s recent move to bring out a luxury SUV? Explain. Which of the following is the best example of a blue ocean strategy — Apple’s entry into MP3 players with its iPod
models or Dell’s entry into LCD TVs or Audi’s recent move to bring out a luxury SUV? Explain.

Solutions

Expert Solution

Answer: The best example of a blue ocean strategy — Apple's entrance into MP3 players with its iPod models

Explanation:

Blue oceans can be half breeds of existing innovation, however, rarely depend on technological innovation in themselves. iPod, after all, was not the main portable mp3 playing gadget, however, it is the best because it tackled an associated issue – the music conveyance industry was overflowing with pirating. With the creation of iTunes, Apple was able to load tunes onto their iPods at a minimal yet reasonable value, making the item basic and helpful for customers. It won favor with purchasers and favor with record labels. It in this way didn't simply imagine iPods. It wrapped a whole plan of action around them. Blue oceans like this create brand value that can last for a considerable length of time.

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