Question

Pakos is a leading mobile brand in the country. Their phones are sturdy and can withstand extreme conditions. The phone is very popular among mountaineers. Briefly describe its segmentation strategy.

Answer 1

Market Segmentation.: Market Segmentation is a process in which the Companies segregate the customers into smaller manageable groups and accordingly study about the demand for the product. This enables the companies to leverage buyer specific insights to customize their products and offer much relevant products.

Types of Segmentation.:

Segmentation stratergy for Pakos.:

Pakos must concentrate on behavioural segmentation. Since the mobile phones are sturdy and can withstand extreme condition, it can satisfy the below mentioned customers

Travellers.: Travellers tend to be travelling to various places across the globe because of which they have to be into dynamic climate conditions.

Adventurists.: Since adventurists involve into a lot of activities like mountaineering, sky diving and other such adventure sports, this particular feature will attract them and be beneficial for them.

People who handle kids.: Parents, Teachers or nannies who are always surrounded by kids can benefit from this feature as kids tend to damage things when unnoticed.

People who deal with security.: Security guards, bodyguards, policemen, fire service, these people always tend to be in the line of danger. In such cases Pakos phones can help them and will attract them for its nature.