Question

Hi this is Tourism Marketing i require to find the answer below

2.Supply and Demand:
Where does marketing fit?

3.What do they supply?

What is the demand?

4.What is destination/tourism marketing?

5.The DMO: Let’s discuss.

DMO - Destination Management Organizations

Answer 1

What is Supply and Demand in Tourism:

Demands in Tourism :

1. People looking to travel to know the history of the place

2. People looking to travel for peace from their normal routine

3. People looking to travel to know local cultures

4. People travelling for thrilling experiences like paragliding, scuba diving etc.

5. People travelling to see famous places where movies were shot

6. People travelling to see some technology around, or good bars, and pubs et.c

Supply in Tourism market is:

1. Travelling places for customers to satisfy their: hunger to know about the world, desire to spend time away from work with family and friends, explore history, explore new things in the world

2. Tourism market supplies - basic amneties to make the travellers' lust to satisfy his needs well. Like bus facility to several locations, cottages or hotels nearby spots where people love to go. Facilities such as trekking, paragliding etc. for the customer looking to satisfy their hunger for thrill

3. Tourism market supplies guides for people looking to know the history of the place as well, and take them around the place

4. Local folk dance and song performances are also supplied by some tourism companies that satifsy customers' demand of knowing the local culture and people

Where does marketing fit:

1. Marketing tells people about that specific place- what type of lust of the customer will that place satisfy - lone peace, history, thrills, or family time

2. It tells what facilities the customers' would be provided with, which would make their experience more wonderful, and fulfill their demand to the fullest

3. Conveys people on how to reach the place

4. Marketeers also inform people why they are better than other similar service providers

5. Marketing about a place makes people feel that the place is secure, and safe and easy to visit

What is destination/tourism marketing?

Destination marketing is nothing but informing the people about the place you might want them to visit, and what part of the customers' needs will that place be able to satisfy. Nowdays, companies use social media analytics, study their travelling behavior, and find customer targets who have the needs matching the supplies of the tourism company.

Steps to market your destination:

1. Identify your target customer

2. Develop plans to fulfill his/her needs in the best possible way

3. Give the plans a cost

4 Compare the cost with the cost that competitors are providing

5. Adjust your costs accordingly and notify the customers' of the best packages you are offering

Normally, there are following things which tourism marketing should have;

Attractions of the place

Accessibility to the place

Recreational activities at the place

Accomodation facilities

Commercial feasibility: rates of packages etc.

What are Destination Marketing Organizations

It is an organization that promotes a city, a town or any other specific place for that matter. Its aim is to increase the number of visitors, develop infrastructure and develop the place, look after the security of the visitors and other such things which aid in increasing the tourism revenues.

DMOs represent their place through:

Attractions, Sports, Restaurants, Businesses, Culture, History, nightlife and several other factors

For eg, DMO for NZ promoted the tourism by focusing on places where the movie HOBBIT was shot. The movie depicted beautiful scenaries and was shot in NZ, and hence the toursim board used this to promote their place.

Please ask in comments if you have any doubts or any clarifications needed. Thank You