Question

In: Operations Management

I would like to prepare a survey regarding online purchases vs offline purchases. I would like...

I would like to prepare a survey regarding online purchases vs offline purchases. I would like to determine how customer satisfaction and customer’s value and perceptions are directly related in regards to online purchases vs offline purchases. I need 5-10 survey questions to ask.

Solutions

Expert Solution

Online vs. Offline purchase: how customer satisfaction and customer’s value and perceptions are directly related in regards to online purchases vs. offline purchases.

Hello:

You are invited to participate in our survey related to online purchase vs. offline purchase. We are surveying around 150 people to check their priorities, choices, perception, and satisfaction levels. It will take you 3-5 minutes to fill this questionnaire.

Your answers will be strictly confidential and will be reported as statistics in aggregates only. You can contact us for further queries at email: xxyz….

Thanking you for your support and cooperation.

  1. Name:
  2. Age (in years): Pls tick the appropriate box
  • 15-25
  • 25-35
  • 35-45
  • 45-60
  • >60
  1. Gender:
  • Male
  • Female
  1. Number of visits to shopping malls or stand-alone stores
  • Once a month
  • Twice a month
  • Three-time a month
  • Every week
  • Daily
  • None of the above….pls specify
  1. Do you prefer online shopping or offline shopping? Why
  1. How often do you shop online?
  • Once a month
  • Twice a month
  • Three-times a month
  • Every week
  • Daily
  • None of the above….pls specify
  1. What would you like to change in your online shopping experience?
  • Warranty policy
  • Exchange policy
  • Return policy
  • Payment policy
  1. Which online site do you prefer for?
  • White goods/electronics
  • Apparel/Lifestyle
  • Food products
  • Furnishing
  • Fresh food
  1. Pls specify a reason why you choose online shopping: Tick 1
  • Time-saving
  • Many payment options
  • Fuel saving
  • Convenience of shopping
  • Better range of products
  • None of the above…Pls, specify your reason.
  1. Why you prefer offline Shopping? Pls tick one
  • To feel the product
  • Try the product before buying
  • Enjoying the shopping experience
  • No shipping issues
  • Avail in-store discount
  • None of the above..pls specify your reasons
  1. How much amount you spend on online/ offline shopping every month: Pls specify amount and percentage spent online and percentage spent offline,

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