In: Finance
Dollar general is one of the most successful retail brand in the rural United States since 1939.
Dollar general is always focused at providing flexible services to the customers in order to enhance the value because customers are always attracted to those businesses who are flexible in nature and those business who are always catering to their needs and more customer-centric in nature then profit maximization,so dollar general has adopted this technique in order to gain a higher number of potential customer and gain their trust and to retain them for a long time.
Dollar general has also adopted management control over inventories to minimise Investments because it will help dollar general to have higher amount of cash in hand because there is a control over inventory and minimization of investment, so it is more focused at maximizing its operations at the current base, than going for capital expenditure, so dollar general has adopted this technology in order to offer quality in their current offerings, so it had helped dollar general in getting a large amount of rural market of United States trust and share.
It has also adopted to the electronic commerce in order to sustain and survive in the long run and it can be visible through the large amount of market share and the large market growth and control over the supply chain