Question

Consider this case: Beatrice owns an art supply store called "Betty's Art Store", and has been in the business for over ten years. She is located in downtown Windsor and has many clients including local artists and university/college art students. She sells just about any item a visual artist can imagine, from canvas to coloured paint, charcoal pen, rulers, etc. Betty has a lot of stock and can handle special orders direct from her suppliers should a client needs any special items not found in her inventory. Beatrice is struggling now with her business walk-ins are very low, but knows she can improve her sales if she can have an online storefront and able to carry out online sales. Beatrice wants your services to develop an online eCommerce presence for her business. For this Assignment, you are to take this case study and complete the Inception Phase for it. You will submit the following: 1) Using the FURPS+ model as your guide, what are the list of questions would you want to ask Beatrice before you proceed at your first meeting with her. [MAX 500 words] [3 pts] 2) A complete Inception report (consisting of the artifacts of inception list as your guide), [MAX 2 pages] and [4 pts] 3) A rapid prototype to share with Beatrice at your next meeting in just about 2 weeks, [A partial prototype for <10% of requirements; typically tackles a high-risk item] [2 pts] 4) A decision on whether to proceed with the development (i.e. you build it from scratch) or not to proceed (go somewhere else), clearly outlining the reasoning behind your decision. [1 pts

Answer 1

Digital marketing is the new trend of business. Everything is now available online and every local stores are creating webstores. Creating a webstore in a brilliant manner and advertising it will results the success.

Questions to ask with Beatrice:

1. What are the products to be sold through webstore?
2. How many category of products are there?
3. Do you need a mobile application?
4. Can you provide any strating offers?
5. Can you provide home delivery system?
6. Do you need a full time support for the store?
7. Would you like to add the products to view page yourself?
8. Do you have a good name, logo and quote?

Lets create an artistic webstore with a beautiful index page with navigation to the store. The store must be well categorised and styled. Users must be able to get the desired product very easily, the categorization should be in such a manner. The products can be mainly classified into two, Beatrice's art works and the tools.

Store should be connected to a good payment method like debit cards, net bankng, UPI and cash on delivery so that users can choose with what they are more convinient about. There must be a fast and trusted distributers to distribute the ordered item to user very fastly and with maximum reliability.

A mobile platform will be very great step. An application can be build based on the webstore itslef. People always carry and use more mobile application than a website. Also, the advertisement and marketing process should be done over social medias like Instagram and Facebook. This marketing combined with a link to mobile application s the new trend and more likely to get new users.

Some offers on products initially also will help to get more customers reach to the webstore. This offer can be enabled for a week or some days betwwen couple of months.

The webstore can be mangaed by the developing team, if the support is requestedfor a particular time or full time. Also a form based portal can be created to admin of Beatrice to create, delete or update the current products from the store.