From the option below, choose one and make a simple IMC plan for the prosperity of...

From the option below, choose one and make a simple IMC plan for the prosperity of the foreign company’s brand in the Japanese market in terms of Message

- Nescafe

-Pringles

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Expert Solution

Pringles is an American-based food snack chips that comes in different flavors like lemon, onion, sour cream. It has 34 types of flavors of these chips in their brand. This product is excellent in taste and are available in many countries worldwide. IMC plan stands for the Integrated Marketing Communication plan, which includes market research, the company's target audience, and other things that help these companies grow their businesses effectively and efficiently in this current era. Pringles is an American product, and it is a foreign company's brand in the Japanese market, but the things is that it is a premium snack chips, and contain a great taste, which will positively impact the Japanese people of this product. At present, the product is present in over 140 countries and doing a great business in snacks. The primary target market of this product is children and youngsters as it is their product. The company needs to do strategic planning to go one step ahead of its competitors in the marketplace, as the company that has a competitive advantage over their competitors will win the race. The company needs to do high-level marketing, which will help the company increase its sales, and the foreign brand will shine in the Japanese country.

keosha answered 1 year ago

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