Question

Submit a paper (500-750 words) in which you describe the key similarities and differences between the responsibilities and functions of the ISR Manager role and the CSR Manager role. Critically assess where these two roles overlap and where you see the responsibilities and the functions of the CSRM professional expanding dramatically in the next decade.

Answer 1

ISR Role

The Inside Sales Representative (ISR) position is team contributor role that works in concert with the Regional/Territory Sales Managers (RSM/TSM). As sale team the ISR is paired with the RSM/TSM in territory with the mutual objective of achieving the assigned sales objectives.
The general duties of the ISR position include:
Generate sales activities which involves;
 Calling on prospects and target customers
 Providing product information function/benefits
 Secure meetings/appointments for RSM/TSM

The ISR will be required on daily basis to make calls to targets and prospects. The calling activity is to introduce Impulse/SafeConnect to the market, create interest and move the target/prospect along in the early stages of the sales process. The performance of the ISR in position will be judged (in part) based on the volume of calls, the number of appointments secured and the subsequent revenues generated from the calling activities.

The position does require gaining a thorough understanding of the SafeConnect product, the customer environments, competing and related technology and ability to effectively present our value proposition to prospects.

Responsibilities:
 To be identify sales targets and prospects
 To identify/respond to leads
 To create sales opportunities where they do not currently
 To complete a volume of calls to prospects (in the territory) on regular daily basis
 To communicate/position/sell our value proposition to prospects
 To secure an assigned number of sales appointments (webinars, in person meetings, event
participation,etc)
 Responsible for documenting all call activities in CRM system
 Provide feedback on market trends and competitive activities

CSR manager responsibilities

The primary responsibility or job despcription of a CSR manager is to oversee the creation and implementation of an organisation's social objectives.

Responsibilities

• Assisting the company in developing , managing and altering social responsibility
• Using internal communication to reinforce company's social responsibility
• Reaching out to the public via PR and marketing
• Working on company branding strategies
• Attracting new talent[