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In: Finance

Perform an online market analysis for a company that you are familiar with. (20 marks)

Perform an online market analysis for a company that you are familiar with.

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Expert Solution

The company I will be selecting for online market analysis would be Amazon, because this company is catering to E-Commerce business even before the crisis unfolded, and this company is a leader in the segment and this company also gaining a competitive advantage because this has diversified it's business throughout various other products like digital streaming and cloud computing so, the major exposure of Amazon has been into the digital space and it is having a competitive edge against competitor and it could be reflected in the share price, as it is trading at a premium to its peers.

Amazon has a very bright future because the company is catering to E-Commerce business, which will be the preferable business segment in the coming next decade as physical interaction will be completely evaporating due to this contagious concern and the businesses will be operating online, so all the business who are already operating online will always be having a premium attached to them, because of their competitive advantage and these business will have a higher market share, so I think that online analysis for Amazon would be that, there should be going into this company and this company will be having a higher growth potential and a higher market share acquisition capability.


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