Question

Operations Management for creating a Competitive Advantage for a NIKE Inc organization; write a report in which you carry out the following:

Comment on the quality of the organization’s output and its strategic fit with its current operations processes and systems in the design and delivery of its product.

Answer 1

Nike is one of the leading enterprises in sport's wear and related accessories. The company has competition in the industry from companies like Adidas, and Nike should take steps to gain a competitive advantage over its competitor's firms in the industry. Nike has customer orientation processes so that it can attract more consumers. It also manufactures the products according to the consumers' needs, not the producers' choice and managers. The company's researchers tend to investigate society's patterns to consider the consumers' needs and wants and take actions to support their needs. The company has also adopted measures to attract consumers and increase their loyalty. For example, the company uses a celebrity endorsement strategy in many countries to attract the consumers to adopt the same products that their favorite celebrities use. The company also tends to use sustainable raw materials and processes to manufacture the end product. It also increases the reputation and loyalty of consumers.

On the other hand, the consumers also produce the output to satisfy the consumers and increase the positive word of mouth. Apart from focusing on the product's quality, the company also focuses on the consumer service after delivering the product. It is essential to stay connected with the consumers, even after selling the product to know the product or service's feedback.