Question

1) How would you rank big telcos in Malaysia (Maxis, Digi and Celcom) in terms of sales, marketing and advertising, and profitability?

2) Do these 3 big telcos' product differ from each other? If so, how?

3) Would these 3 big telcos be best described as a perfect competitor, monopolistic competitor, oligopolist or monopolist? Please explain.

Answer 1

Answer -

(a) Interms of sales, marketing, advertising and profitability maxis is on rank 1 and

According to AmInvestment Bank,
"Given its dominance in the postpaid segment and despite Digi. Com 's greater customer base, Maxis Bhd remains the revenue leader among telcos in the nation."

Maxis on top in the rank of marketing while

The telecommunication industry is headed by Maxis. They are primarily competing in separating products and services on how to enhance their features and introduce consumer creativity.

In addition, Maxis will undoubtedly compete with two other major rivals on call prices, bundle price, and so on. Maxis are also attempting to achieve competitive advantage by low call rates and costs, such as the Youth Club. As we all know, Maxis, Digi and Celcom have spent a lump sum of money in advertisements to support advertising.

​​​​​In contrast to ads directly on Facebook or Google, what is the value of using the Digital Marketing Starter Kit?
Without previous digital advertising experience, the Digital Marketing Starter Kit allows advertisements to be launched in 4 simple steps. It is a digital advertisement network that is easy to use and packed with pre-populated ad copies, creative copies and digital vouchers.

(b) ​​​​​​yes all these telecos products are differ from each other on the basis of product cost and quantity. ​​​​​​

(c) All these are monopolist competitor because all r big companies so they can't enter or exit in industryindustry easily. And they have their own products features and quantity patent copyright.