Question

Most individual consumers in the consumer market buy goods and services for the purpose of personal consumption or to give as gifts to others for personal consumption too. However, in the business to business or industrial market, organizations buy some fundamental things from other organizations for various direct business operational purposes relevant for their main business offerings. (a) List out only 4 direct business operational purposes for which organizations buy what they buy from other companies in the B2B market . (b) Then, using 4 different real company-examples in different B2B buying situations, explain the 4 fundamental purposes by describing what each organization does with what it buys for the operation of business

sub ject : Marketing

Answer 1

Business operational purposes from B2B are as follows:

1 Creating content- In this world of technology, many organizations are working to create content like food, fashion, and content for other businesses. It can also be the purpose of B2B

2 Resale- B2B can start for resale, such as the working of the wholesaler and retailer, where retailers sell the products further to customers.

3 Social media- Today, social media platforms play an essential role in promotion and interaction with their customers. It can also be the purpose of B2B

4 Self-consumption- Business to business can start for the consumption of the business. For example, outsourcing. Many organization outsource their workings.

Companies like pop xo hires from other business organizations people who create content for them. People with excellent skills in writing are required

Many readymade outlets like incense buy clothes from other businesses and then resale further.

Companies like puma hires to manage their social media accounts and keep them up to date and posting there from time to time.

Offices of Samsung hires people for cleaning. It is known as outsourcing. Here business is taking the help of other business organizations.