Question

28) An organic farmer has identified three distinct groups who might be interested in his products: vegetarians, people who are concerned about chemicals in their foods, and people who consider themselves innovators and trendsetters. These three groups are examples of ________.

A) marketing mixes

B) market segments

C) value propositions

D) mass markets

E) marketing intermediaries

29) Sally purchased Brand X lotion. In comparing her perception of how the lotion made her skin feel and look to her expectations for Brand X lotion, Sally was measuring her level of ________.

A) share of customer

B) customer satisfaction

C) customer equity

D) demand

E) customer lifetime value

30) Which of the following is the most likely result of a marketing strategy that attempts to serve and satisfy all types of potential customers?

A) All customers will be delighted.

B) Customer-perceived value will increase.

C) Customer evangelists will become unpaid salespersons for the service or product.

D) Not all customers will be satisfied.

E) The company will need to follow up with a service campaign.

subject : Marketing

Answer 1

28) The correct answer is option B) market segments
Market segments means research which determines the way within which the organization divides the customers on the premise of certain characteristics.
The organic farmer has identified three distinct groups who have an interest in his products: vegetarians, people who are concerned about the chemicals in their foods, and other people who consider themselves as innovators and trendsetters.
So, the three groups are examples of market segments as the farmer has divided its customers on the premise of characteristics.

29) The correct answer is option B) customer satisfaction
Sally was measuring the amount of customer satisfaction as she was seeing the result of the product. Sally purchased Brand X lotion and she was comparing her perception of how the lotion made her skin feel and appearance to her expectations for Brand X lotion.
She was measuring how the product has meet her expectation.

30) The correct answer is option D) Not all customers will be satisfied
The most likely results of the marketing strategy which attempts to serve and to satisfy every type of potential customers is that not all the shoppers are going to be satisfied.
As every customer has different need and that they have different perception towards the product so, all the customers won't be satisfied. They might not just like the product and they they won't be satisfied with it.