review the Capsim Strategy Guides and respond to the following: 1.With respect to the company Amazon...

review the Capsim Strategy Guides and respond to the following:

1.With respect to the company Amazon Fresh, what current competitive strategy do you think they are following and why?
2.Does your current employer (if different from the companies in question 1) follow a particular competitive strategy? If so, which one and do you think it is serving them well?

Expert Solution

Company amazon fresh currently following a Cost leadership business strategy. Cost leadership strategy is that business strategy in which a Company focus on reducing business cost and offer products at low price to customers so that company can gain competitive advantage over rivals.

Amazon fresh is achieving this stratgey because Amazon fresh is operate under amazon company business in which it uses prime platform of the company to deliver food with speed and quality. This way company is able to have economies of scale to lower its business cost.

My current employer is Apple which follows Differentiation competitive strategy where Company offer unique and innovative products so that its competitors remain behind the company. This strategy is serving well because apple by differentiation strategy focused on R&D and outsource its manufacturing to Foxconn facility in china so that its main focus remain on innovation and development. Apple with differentiation stratgey able to gain competitive advantage like unique OS and Mac system. Apple offers premium pricing still customers pay for that.

keosha answered 1 year ago

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