AMAZON COMPANY
Marketing
Management
Economics
Strategy
Often, this part of
the analysis is more responsible for understanding the long run
attractiveness of the company. This includes, but it is no limited
to, SWOT analysis, Market positioning, Strategic Management Issues
and Special Situations such as mergers and Acquisitions,
Restructuring or other related issues. The source for this type of
information would be analyst reports, magazines such as Forbes,
Fortune, Business Week etc. and newspapers such as the WSJ,
Barron's, NYT etc.