Question

1. Can the problem of positive bias with client satisfaction studies be “fixed”? What would you do to minimize this form of bias in your consumer feedback study?

Answer 1

By circulating client satisfaction forms to as many places as it can be, it may be schools aur official sectors are restaurants are any other public places.

Targeting all types of customers of different ages and having different occupations and having different forms of backgrounds and lifestyles so that the identical or dissimilar responses can be traced.

Go through previous questionnaires for customer satisfaction forms, review them and prepare a detailed collective customer satisfaction form.

After the customer is done with attending the questionnaires we have to have detailed study on the similar responses of the customers.

The customer satisfaction forms should be prepared in such a way that both satisfied and dissatisfied clients attend the questionnaires as given in the form as our population of study should contain both of them.

Electronic consumer feedback form can also be used in which the client can answer the question asked in the feedback form and have a system generated chat with the service providing the same.