1. Arsema is in her late twenties. She is still single so her consumption behavior is...

1.

Arsema is in her late twenties. She is still single so her consumption behavior is different from that of her same-aged friends who have already married and had children. This suggests that ___________________________________.

		family life cycle is a useful segmentation variable for many types of products
		segmenting a marketing isn't always helpful for marketers
		marketers should focus on one variable when performing a segmentation analysis
		psychographic variables are always the best segmentation variable
		age and gender always leads to the most responsive segmentation results

2.

The Swedish ice cream brand Nick's is using a unique packaging and marketing campaign to influence how the brand will be perceived in the US. This would be part of the ________________ strategy for the brand.

		specialization
		market integration
		segmentation
		targeting
		positioning

Expert Solution

1. Option family life cycle is a useful segmentation variable for many types of products

2. Option , positioning

jeff jeffy answered 3 years ago

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