Question

Which of the following terms relates to those instances in which internet based advertising is purposefully placed on web pages that contain content of relevance so far as the product or service being promoted is concerned?

behavioural targeting

push technologies

sponsorship

contextual advertising

Answer 1

Answer :-

Option (a) :- Incorrect , Under the Behavioral targeting method, with the help of the web browsing history of the users, their interest and behavior are estimated and ads are displayed according to the user's interest.

Option (b):- Incorrect , Push technology term mainly used for form of communication which is based on internet where the instrustions are given by the central server .

Option (c) :- Incorrect , Under Sponsorship, a brand or company commits money or other benefits for their promotion and benefit.

Option (d) :- Correct , Contextual advertising terms relates to those instances in which internet based advertising is purposefully placed on web pages that contain content of relevance so far as the product or service being promoted is concerned.
Contextual advertising is a type of tergeted advertisement which pops up ads on the screen according to the content being displayed in a website or other means.