Shareholder wealth maximisation: Financial
officers of a company try to enhance and increase profits and
wealth of the company and this in turn increases the stock price of
the company in the stock markets. Increase in value of a stock in
the market increases shareholders' wealth.
Advantages of wealth maximisation (CFO's
perspective):
- A high stock price ensures satisfied shareholders which in turn
allows the company to receive more investments and capital at lower
rates from the open market.
- A high stock price increases brand value of a company.
- A famous company gives managers an external sense of
satisfaction, glory and pride in representing their company
Disadvantages of wealth maximisation (CFO's
perspective):
- Sharehlders may sometimes want the company to adopt fraudulent
practises to increase or inflate value of the stock so as to
inncrease their profits.
- Sometimes, loss making companies experience surge in stock
prices while regularly profitable companies experience drastic cuts
in stock prices. This has nothing to do with company health and is
determined by technical analysis and demand and supply in the
market. Thus, such movements can give prospective stakeholders a
wrong view of the company.