Question

1-write a report and compare the major differences for the thanksgiving ritual between two countries “japan, germany”. preparing a list of respective features and offer a suitable explanation for both.

2- how do marketers make strategies and target audience based on the thanksgiving ritual.

Answer 1

1) Thanksgiving is a celebration within various cultures and countries. It is a national holiday whose date varies depending on the country. There are two countries where there are major differences at the time of thanksgiving, namely Germany and Japan.

In Germany, thanksgiving is celebrated in the autumn season which is at the harvest time. The dates may vary accross the country, but the common time period is in between September and October. The common way in which it is celebrated is by holding parades, music, church services etc. After the choir comes the procession of thanksgiving. As it is the harvest period, the harvest crown is presented to the harvest queen followed by some fun singing and dancing. This harvest season includes production of a variety of agricultural products. Apart from the domestically grown products, some exotic crops are also grown. Afterall, thanksgiving is mainly concerned with the feast.

On the other hand, Japan's thanksgivingis a bit different. It is also called as Labor Thanksgiving day and also a national holiday. It was historically a fall harvest festival but the motive of celebrating it now changed. As the name suggests, it is to celebrate the contributions of workers in Japan.

The main objective is to thank the workers for their contribution towards the society. This is commonly seen among public workers such as police, firefighters, health care workers etc. It is not a celebration but solely considered as a national holiday as all the government services are closed down.

2) Thanksgiving is a celebration where it creates value for the consumers as well as the marketers.

Marketers on this day need to focus on efficient mechanism for their particular brand to go hand in hand with the ritual. Proper strategies to target the audience need to be experimented in the market. These inlude:

i) Studying the previous conditions of the market during the time of thanksgiving

ii) Produce products which suit that particular region. This helps to understand the exact needs of the consumers in that particular region.

iii) Keeping in mind the motive of the thanksgiving. This is because, it is celebrated differently accross the globe. Therefore, suiting the needs of that particular country is important.