Due to Covid-19, many industries cannot maximize their sales and
earn profits like they used to. Many businesses have shut down due
to a lack of customers. This pandemic has resulted in a decrease in
GDP if many countries. But, gradually, we all can overcome the
repercussions of this pandemic and start a new beginning
together.
As you represent the Chairman of Western Point malls in the
Kingdom of Saudi Arabia, I would suggest the following to deal with
the repercussions of this problem.
- Due to Covid-19, sales of the mall have decreased. This is
because most people have lost their jobs and do not have enough
money to buy goods and services. Analyzing this problem, I could
lower the prices of goods in my mall so that they are affordable by
all the people and they can buy it without any hesitation. As per
the law of demand, we know that when prices of goods and services
are low, people tend to buy more; as a result firm’s sales increase
and profits get maximized. I could apply the same concept in order
to increase sales of my mall. Lowering the prices will increase the
demand for my products, and hence, I will be able to maximize sales
and profits.
- Another reason for low customer engagement in the mall could be
fear of catching the virus. Due to this fear, customers are not
getting out of their houses and going to the malls for shopping.
Analyzing this problem brings me to another possible solution. I
can contact online vendors like Amazon and Walmart and take my
business online as well. Engaging with online shopping platforms
will give my products a new exposure, and people who are afraid of
stepping out of the houses can easily buy my products online on
Amazon and Walmart. Selling my products online will increase the
sale revenue, and I will be able to maximize my profits and
sales.
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