Question

Which one refers to automatic perceptions associated with products coming from specific countries?

perceptual map

country of origin effect

geographical clustering

stereotyping

cognitive dissonance

Answer 1

The country of origin effect which is also otherwise known as made- in image or the nationality bias is the automatic perception that is associated with products coming from specific countries. This is basically how ones perception is influenced if a product is from a specific country of origin.

Countries require products to be labelled with the country of origin so that one can clearly differentiate between the product manufactured in ones own country or in some other country. The country of origin lets people know about the quality, performance, or specific product attributes. Some researches say that the country of origin has more impact on durable and luxury goods. Also mostly the younger generation of consumers care less about the country of origin as compared to the older generation of people.The design, manufacture, parent brand matters to the consumers, but what has the maximum impact on their minds is the country where the products are originated from.