Question

Read the article Why Firms Go Green, Schumpeter, 2011, then: a) What type of single stories do you think internal stakeholders of a company may have in regards to Green initiatives? b) What role do you think leaders have to change that story, in relation to a green initiative, and why is it imperative that they do so successfully?

Answer 1

-Nov 12th 2011 edition -

-Schumpeter-

-WHY fIRMS GO GREEN-

-1- Despite governments failure to put a price on carbon, more businesses see profits in greenery.

-2- Shortly before the 2009 UN climate summit in Copenhagen, many companies got into green. The summit was expected to lead to new regulations restricting greenhouse- gas emissions.

- 3-Going green can improve the overall efficiency of a business. Reducing unnecessary waste can trim operating costs for the business.

-4-Example-

- Turning off lights in vacant offices cam save energy, save on utility costs and increase the company's bottom line.

A- Internal stakeholders are people whose interest in a company comes through a direct relationship, such as employment, ownership, or investment. External stakeholders are those who do not directly work with a company but are affected somehow by the actions and outcomes of the business.

1- While an interest in an effort or organization could be just that -

1- Intellectually

2- Academically

3- Philosophically

4- Politically motivated attention.

2- Stakeholders are generally said to have an interest in an effort or organization based on whether they cam affect or be affected by it .

3- The more they stand to benefit or lose by it, the stronger their interest is likely to be. The more heavily involved they are in the effort or organization, the stronger their interest as well.

4- A stakeholders of a business is any person or organization that is affected by the business or affects the business.

5-A stake is a vital interest held by someone either inside or outside the business and can include ownership interests, legal obligations and moral rights.

6- After understanding the need for change, effective change leaders begin by making the case for thr change they seek.This can include evaluating the business context, understanding the purpose of the change, developing a clear vision and desired outcome , and identifying a common goal.

B- Change leaders create or promote a changed vision, develop a plan for change, and manage resistance and conflict throughout the change.

1-The five roles of change leaders include -

1-Communicator

2- Advocate

3-Coach

4- Liaison

5- Resistance Manager.

2-Primary stakeholders are the people or groups thst stand to be directly affected, either positively or negatively, by ak effort or thr actions of an agency institution, or organization . There are primary stakeholders on both sides of the equation: a regulation that benefits one group may have a negative effect on another. A rent control policy.

3-Example-

4- Benefits tenants, but may hurt landlords.

5- Secondary stakeholders are people or groups that are indirectly affected, either positively or negatively, by an effort or the actions of an agency, institution, or the organization.

6-A program to reduce domestic violence, for instance, could have a positive effect on emergency room personnel by reducing the number of cases they see.It might require more training for police to help them handle domestic violence calls in a different way. Both of these groups would be secondary stakeholders.

7- Green business initiatives is a practice of an ecopreneur who crrates economic value through environmental sustainability.

8- Go Green is a popular sustainability phrase in this 21st century which has been suggested as an eco - solution to environmental challenges.

9- Ways Going Green Benefits Your Business-

1- Enhanced brand image and increased competitive advantage.

2- Increased productivity and reduced costs.

3- Better financial and investment opportunities.

4- Increased preparedness fot future legislation and costs

.

5- Improved recruitment and retention of quality employees.

6- Healthier work environment for employees.

10- But going green can actually save monry for you and your business- and improve your workplace culture in the meantime.

11-Example-

(One report from 2012 found that hospitals that reduce energy consumption and waste produced could save $15 billion over a decade.).