Question

1. Why would taking an entrepreneurial orientation in business-to-business marketing yield better competitiveness for a company than would a more reactive, risk-averse approach?

2. Under what kinds of circumstances would a marketer want to charge a price less than the maximum price possible for the offering?

Answer 1

1.

The research studies show that taking an entrepreneurial orientation in business-to-business marketing yield better competitiveness for a company than would a more reactive, risk-averse approach. Also connection between entrepreneurial orientation and brand orientation in modern B2B enterprises and the degree to which the two add to business development are inter related.

The research show that entrepreneurial orientation positively affects business development in developing business sectors. These outcomes show that entrepreneurial orientation should zero in on hierarchical advancement as an approach to improve the general presentation of a firm. What's more, head of businesses ought to distribute assets to showcase orientation and authoritative development so as to improve execution.

2. Marketer may charge a price less than the maximum price possible for the offering to increase the get more of the consumer surplus and he will resort to price discrimination. In price discrimination, a marketer is able to charge each customer the highest price the customer is willing to pay. This is called price discrimination because the marketer charges a different price to each client.