In: Economics
Sudz Beer buys the necessary ingredients to brew and bottle one batch of beer for a total of $24,300. Each batch yields 75,960 bottles of beer. The cost per bottle is $0.32. They sell their beer to a distributor with a 35% markup, and then the distributor sells it to the retailer for a 41% markup. Because the retailer has a virtual monopoly on consumer sales, they get away with selling the beer at a 62% margin. What is the retail price of a case (24 bottles) of Sudz Beer?
Answer: $38.47
Solution & Explanation:-
Here, in this question we have to find Retailer Selling Price for 24 bottles of Sudz Beer.
So, first we calculate :
Per unit sales price = 0.32 × (1+ 35/100)
(where $0.32 is cost per bottle & 35% markup is sell to distributor)
Per unit sales price = 0.32 × 1.35
Per unit sales price = 0.432
unit margin = 0.432-0.32 = 0.11
Now,
Distributor per unit selling price(COGS) is
=0.432 × (1+ 41/100)
= 0.60912
(where 0.432 is per unit sales price & 41% markup is distributor sells to retailer).
Retailer Selling Price = COGS / (1-Margin%)
= 0.60912 / (1- 62/100)
= 0.60912 × 0.38
= 1.6029
Retailer Selling Price for 24 bottles of Sudz Beer :
1.6029 × 24
= $38.47