Question

This assignment is an individual-specific assessment of the industry in which you currently work or of the industry in which you intend to work after completing your MBA. You should discussion the sources of the value created within your particular industry.  Your brief document should address the following issues:

1. Brief description of your current or intended industry
2. Evaluation of the unique value created by your firm (for its customers) relative to all of its competition.  In other words, what makes your firm special for its customers.  The value may be derived from the quality of the product (relative to others on the market), customer service, overall purchase experience, or a combination of these and other factors.
3. Concluding discussion that addresses how the factors that influence value created in this industry may change over the next five years.

Answer 1

The case deals with Value Chain Analysis in an Industry. Performing a value chain analysis means breaking down companies logistic operations, operations, and infrastructure inorder to understand true value of goods and services provided by the company to customer. I am analysing a popular American multinational chain of coffeehouses, Starbucks. Analysis Starbucks will help to understand the reason behind the success of the Company. Starbucks, a single store coffeehouse to became a well-known brand, is not an easy journey. Let's check Starbucks primary activities.

Value can be added by ever stage started by

Inbonnd logistics

Operations

Outbound logistics

Marketing and sales

Service

Inbound Logistics.

The coffee bean required for starbucks coffees are produced in a bulk quantity by the supervision of company inorder to ensure the quality and standardization of the coffee bean.

In the case of Starbucks, the green or unroasted beans are procured directly from the farms by the Starbucks buyers. These are transported to storage sites, after which the beans are roasted and packaged.

Operations.

Starbucks companies should have to operate in a highly pase. Starbucks is a international standard brand having millions of fans. So operation should be in quick. Product coffee in quick manner so that customer need not to be wait.

Outbound logistics

There is very little or no presence of intermediaries in product selling for Starbucks. The majority of the products are sold in stores. However, storage and distribution to retail locations are important. Have to take proper care of each and every cusimcus. Starbucks have a chain store. So every store should be idenfiide.

Marketing and sales

Initially, marketing of starbucks is done by mouth public. By higher customer satisfaction, we can increase our marketing also. Nowadays social media influence customer a lot. So use online promotion campaigns.

Service.

Last but not the least, Customer service. Provide best quality coffee will increase loyal customers. Be polite to customer. Customer is the king. So always take proper care of customer.