Question

This assignment is an individual-specific assessment of the industry in which you currently work or of the industry in which you intend to work after completing your MBA.  This assessment is composed of two parts. The first part of the assignment should discussion the sources of the value created within your particular industry.  Your brief document should address the following issues:

1. Brief description of your current or intended industry
2. Evaluation of the unique value created by your firm (for its customers) relative to all of its competition.  In other words, what makes your firm special for its customers.  The value may be derived from the quality of the product (relative to others on the market), customer service, overall purchase experience, or a combination of these and other factors.
3. Concluding discussion that addresses how the factors that influence value created in this industry may change over the next five years.

You should also be prepared to provide a very brief executive summary of your findings to the class (no slides) at 2:00 PM Eastern on Saturday afternoon.

The second part is the Practical Connection component for this class. You should reflect on how the specific skills or knowledge presented in this class may be applied in your current or intended career. This statement should not simply list the concepts covered to date --- it should focus on specific topics that are directly connected to your career or intended career. This part of the project should be at least 500 words or about 2 double-spaced pages.

Answer 1

The case deals with Value Chain Analysis in an Industry. Value Chain Analysis is how a value can be added at various stages of operations. The intended industry is a fast food industry offering quick snacks and beverages to the customers. Value Chain can be shown as :

It can be said as that Value can be added at every stage starting from
inbound Logistics

Operations

Outbound Logistics

Marketing and Sales

Customer Service

As it is a fast food center, so I would value through the below mentioned measures :

• Inbound Logistics : Raw materials like Buns, Breads, Vegetables, Cheese are procured in bulk quantities from a centralized location in order to have standardised taste and reduce the cost of production as certain discounts can be obtained by purchasing in bulk quantities.
• Operations : Operations need to be highly quick and prompt so that customers do not need to wait. Thus the basic preparation of chopping the veggies, preparing sauce and base is already kept ready, so that once the order is received, it can be assembled quickly and made available to the customers.
• Outbound Logistics : Inhouse restaurant seating facility is available for the customers. Drive thru option is also available for the customers who are in hurry. They can place the order and collect the required order within 5 minutes and do not have to spend much time.
• Marketing & Sales : Fast food is advertising through social media and word of mouth publicity. Both the platforms are cost effective and reaches the audience in the least possible time.
• Customer Service : The staff is very friendly and polite and greets the regular customers with their personal names. Moreover, kids are being engaged by the staff in a very entertaining way, playing music, funny dance and by engaging them in fun games.