Question

In: Operations Management

Describe FIVE (5) importance of logistics in sustaining long term customer satisfaction. (50 marks) Pls do...

Describe FIVE (5) importance of logistics in sustaining long term customer satisfaction.

Pls do not copy paste the answers from other sources.

Solutions

Expert Solution

Here are the five important areas of logistics in sustaining long-term customer satisfaction -

Here are the other overall areas -

  • If the logistics use the green processes it helps to the reduction of the amount of waste in the supply chain and the landfills reducing the overall cost. Such a reduction in costs helps to make sure the quality of customer service is increased.
  • Logistics process makes the supply chain simple and improves the customer experience. It helps to understand customer expectations & improves the overall performance.
  • Reverse logistics also plays an important process to improve customer satisfaction & makes sure that the product is returned efficiently to the seller when the need arises.

Here are the 5 main and important areas-

  • The logistics, supply chain & its digitisation offers a great future and helps the firm to plan better in a fast, highly competitive & complex business environment. It will help to improve the speed, dynamics and comntinituiy of the supply chain. Hence ensuring great customer satisfaction.
  • Artificial intelligence is another factor in logistics management that creates customer satisfaction - with numerous application it can help to improve & automate warehouse management. Robotics and automation can make the supply chain run without challenges and also help in repetitive tasks making the overall process efficiency. It makes sure to anticipate demand and make the products and services reach the customer at the right time.
  • Risk management is another feature of logistics management. Outsourcing practices, offshoring, diversity & versatility of the product, security and interdependency can be managed better with the risk planning tools & techniques of logistics. Hence it creates insurance and safeguard for customers and take care of the risk factors leading to higher customer satisfaction.
  • Knowledge and data work makes the logistics process important and provides valuable information - as the business will become fully global the knowledge work will go global as well. It will allow companies to work from headquarters and manage all the operations on outside areas. It helps to plan the products in a better manner, launches are improved, and satisfaction is increased.
  • Software as service models and also much-developed logistics & supply chain visibility are future opportunities which help to increase the efficiency of the entire process. The mobile point of sale sensors will make drastic changes to the entire logistics management. All these factors and modernisation make logistics an important part to increase customer satisfaction.

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