Question

Ace Builders, a home building company based in the North-Eastern part of the US, has been noticing increasing demand for family- friendly housing with several amenities in dense urban centers such as New York, Boston and Philadelphia. Ace Builders realizes that their direct competitor, Beta Builders, is already meeting this growing demanding because they quickly converted, in downtown Boston, a brand new building for studio apartments into 2 and 3 bedroom apartments, which have sold out in days. Ace Builders realized that Beta Builders may have beaten them in this round of competition likely because Beta Builders:

- Was keeping a close eye on the key demographic trend of peoples shifting from urban dwellings to suburbs and exurbs

- Was keeping a close eye on the key demographic trend of peoples shifting from suburbs to exurbs to urban dwellings

- Was keeping a close eye on the key psychographic trend of peoples shifting from urban dwellings to suburbs and exurbs

- Was ignoring the key demographics trend of people shifting from urban dwelling to suburbs and exurbs

-Was keeping a close eye on the key demographic trend of people paying for suburban dwellings in exurbs and cities

Answer 1

The correct answer is - Because the Beta Builders was keeping a close eyes on the key demographic trend of peoples shifting from suburbs to exurbs to urban dwellings as their is an increasing demand for family friendly housing with several amenities in dense urban centers that includes- Boston, NewYork, Philadelphia and these are the cities which are densily populated so is referes to as dense urban. where people are willing to shift

other given option are wrong as a) why the people will be willing to shift from urban i.e (developed) to suburbs and exurbs (outside city skirts) so this given option is wrong

Option c- again wrong as it is not in a consumer buying habit to shift from urban dwelling to exurbs and suburbs as they have clearly shown their interest in dense urban.

Option d- is wrong as the deographic trends of people havenot been ignored.

option e - is incorrect as living in exurbs are not willing to pay for suburbs as they are highly interested in Dense urban centers.