Based on the information provided, put yourself in the position of a marketing consultant brought in...

Based on the information provided, put yourself in the position of a marketing consultant brought in to the company to critically examine the company’s dedication to customer development and retention, and then formulate a set of well-developed and supported recommendations to the company’s senior leadership team. The recommendation should be logically presented, well-supported, and thoroughly vetted.

Expert Solution

Founded in 1906, Xerox Corporation has been helping businesses for over 100+ years. During that time, they have planted themselves in over 180 countries. Xerox has a very detailed mission and operates based on it. Xerox mission is stated as, “through the world’s leading technology and services in business process and document management, we’re at the heart of enterprises small to large, giving our clients the freedom to focus on what matters most: their real business” ( Xerox Corporation, 2017). The company’s real goal is to assist the customer with what they need so they can further focus on their business.

Xerox also operates based on six values that concentrate on the consumer:

(1) We succeed through satisfied consumers.

(2) We bring quality and excellence in all we do.

(3) We need premium return on assets.

(4) We use technology to advance market leadership.

(5) Wevalue our employees.

(6) We act responsibly as a corporate citizen.

Rahul Sunny answered 1 year ago

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