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In: Economics

You have been asked as a consultant to provide the solutions for the following scenario: Provide...

You have been asked as a consultant to provide the solutions for the following scenario:

  • Provide the problem statement.
  • Develop a qualitative research design that includes a research question(s),
  • What is your strategy of inquiry
  • What is your data collection plan.

There are numerous factors that go into starting up a company. In recent space flight tourism start-up, StuGoSpace, the board of directors is concerned that marketing will not target the right demographic. They have budgeted to spend $20M on advertising and want to ensure that the money is spent wisely, attracting the best potential travelers for their newly tested (and FAA approved) 8-person, commercial spacecraft. The company is going to lease operations out of New Mexico and wants to target any high potential travelers who can afford the $600K per seat/1.5-hour low-earth-orbit spaceflight.

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Expert Solution

Rahul Sunny answered 1 year ago
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