Question

The former mayor of New York City called for a ban on supersized sugary drinks at delis, fast-food restaurants, and sports areas in the city, saying that obesity is a national epidemic and New York should take the lead in doing something about the problem. While some consumer groups backed the proposed ban, other industry groups and companies objected. Do you think such a ban would help in the fight against obesity? If you were a marketing manager for a fast-food restaurant chain, how would you handle the situation if such a ban gets approved?

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Answer:

The issue at conversation board is the prohibition on substantial sweet beverages in New York eateries and sports zones, begat by city hall leader. Support to it originates from the national issue of weight which has been stressing over the most recent couple of decades. Hence, the city hall leader needs NY to show authority on this, and in this manner the boycott.

In any case, invert rationales like whether such a boycott can at all be forced on the overwhelming sweet beverages against certain regular citizens wish is additionally there. Chiefly the organizations which are in this business are advancing these rationales. In any case, remembering both the perspectives, a halfway can be picked, wherein these beverages will be accessible in chosen places, and at a greater expense, with the goal that more assessment would go to the state.

The obligation of a promoting director, when this boycott is forced, would be an intense errand. Since a greater part of youthful groups come into the eatery and relax with companions and family members with this super-sized sweet beverage, a restriction on the equivalent would require a wreck among them.

Along these lines, the director needs to keep up the progression of these clients or create income some way or another else. A decent system is utilize the sugar free beverages at a more significant expense. This would repay the more significant expense of sugar free crude materials, aside from defending to the clients that restricted things' substitutions will undoubtedly cost more.

Another system can be to advance the rest of the beverages and partner the cafés with youthful wellness masters as to publicity the joint as an eatery as well as wellbeing focus.