What are intellectual property rights? And why are they
important? Why should multinational enterprises and investors pay
attention to property rights protection in developing countries
such as China?
What are intellectual property rights? and basic
introduction to the WTO's illtellectual property agreement.explain intellectual property rights in the context of
the chapter's analysis of monopolythe TRIPS agreement has come under criticism
particular in the area of pharmaceutical drugs. discuss the
tradeoffs in public health involved with granting strong patents
for pharmaceuticals or other medical products.
What are Intellectual Property Rights?
· Why are they important?
· Why be concerned about IPR on a global level?
· What can or should firms do to protect their IPR?
· What are
Intellectual Property Rights?
· Why are
they important?
· Why be
concerned about IPR on a global level?
· What can
or should firms do to protect their IPR?
What are some of the key international agreements on
intellectual property rights? Who are key actors involved and what
are their political or economic interests for or against these
agreements?
What are legal and political issues in International Marketing
such as risk, regulation, intellectual property protection,
stability, and government control?
Examine, in detail, the concept of intellectual
property in international marketing. How can marketing rules impact
the international marketing? Justify your answers through related
examples. [15 Marks] LO3.
What is Intellectual Property (IP)? What kinds of tools are used
to protect intellectual property? Why are there both good things
and bad things about strictly protecting intellectual property?
Explain and discuss examples.
Consider the case of intellectual property rights, such as the
ownership of a copyright by an author of a book. Would you
characterize the copyright as a non-rivalrous good? However, is
such a copyright also non-excludable? Justify your answer with
economic reasoning