Question

According to the retail company Abercrombie and Fitch, answer the following questions in a multiple full paragraph response.

What are the major product/service offerings of the firm?

What are the features and benefits of each product offering?

Where are the firm’s major products in the life cycle?

What warranties are offered with the product?

What are ways the company might measure the level of customer satisfaction?

How is customer service handled? How is service quality assessed

Answer 1

Abercrombie and Fitch is a clothing and sporting goods brand based in New York city. The brand offers a large variety of exotic apparel, outwear, fragrance and sporting accessories etc. The range includes casual shoes, running shoes, tennis shoes, t-shirts, polo shirts , and all other kinds of apparel and sports accessories.

The benefits of buying the products from Abercrombie and fitch are numerous as the brand always focuses on maintaining the quality of the products. Also, the brand’s only focus is not the outside look of the products but also they want them to be comfortable on the body to wear. The brand also takes its quality very seriously as if you don’t like the quality of the product you can return the products.

Abercrombie & Fitch has reached the maturity stage of its product life cycle. Many characteristics of the maturity stage conform to the marketing situation currently faced by the firm. Many specialty apparel retailers compete with A&F for market share, such as J. Crew, The Gap, American Eagle Outfitters. In addition, other teen-focused rivals like Aeropostale took market share from Abercrombie & Fitch during the recession. In order to gain back the market from its lower-priced competitors, Abercrombie & Fitch put its products on sale, which its CEO vowed to avoid for a long time (Boyle 2009). Intense competition and price promotions with an intent to grow market share shows that Abercrombie & Fitch is in the maturity stage of its product life cycle.

If you are not satisfied with your purchase and the merchandise is in its original condition, you may return it in many of our Abercrombie & Fitch stores worldwide, subject to the terms of the return policy at the location processing the return. US returns are subject to the terms below.

The warranties offered by the brand basic like the other brands. Depending on the different products the warranty is offered from a few months to 2 years. And if you don’t like the quality of the product you can return the product. The brand has some guidelines regarding the returning of the product. If the products are returned Within 60 days of purchase, if the original sales receipt is intact, Abercrombie & Fitch will refund the value of the merchandise based on the original form and amount of payment.An Abercrombie & Fitch merchandise credit will be issued for any returns of previously exchanged merchandise, returns of purchases made with a gift card, returns made with the original sales receipt past 60 days from purchase or returns made with a gift receipt.Returns without the original sales receipt or a gift receipt and returns of merchandise purchased in another country will receive a merchandise credit in the local currency for the lowest price at which the merchandise has ever sold.If the price of the merchandise you purchased is subsequently reduced and you present the merchandise in its original condition with the sales receipt within 14 days of the date of your purchase, we will refund the difference between the price you paid and the reduced price. Only one price adjustment per item of merchandise is permitted. Also, you can return the product by shipping to the company’s office in New Albany. If you are shipping within the continental US, you can use the SmartLabel™ that was included at the bottom of your invoice. There is a $7.00 charge to use this service. This will be deducted from your refund.If you choose to use your own carrier you will be responsible for return shipping costs.